Pete Swann, left, outside Intersport Herne Hill with Join In Local Leader Malcolm Chevin
Pete Swann, left, outside Intersport Herne Hill with Join In Local Leader Malcolm Chevin

60 seconds with… Pete Swann

Pete Swann, Intersport Herne Hill↑ store manager, already has some great links to grassroots sport in his area. He’s been chatting to Join In to tell us why he thinks the partnership can connect his store even more with the community.

How is your store at the heart of community sport?

“We deal with many clubs, schools and local associations in different forms. The club members can often be customers and our network has grown organically that way. We sponsor lots of events – usually with a prize to help alleviate the cost of running the event or to raise money for a good cause. From a local 5K run to the Sport Relief Mile↑, we like to get involved with the local area.

How would you like to play a bigger role in the local community?

I think companies have a duty to support local events – sport has much more of a community feel than other retail sectors and that is why we work a lot with the local sporting people. If we can act as a hub for the community then it is mutually beneficial.

How do you think Join In will help?

Join In has a pivotal role as that between events, clubs and creating a network to support them. The more Join In can create community hubs through Intersport, the better.

Are there any particular sports or local events that you would like to be part of?

Running is very important to our store and to the community. It can be a relatively inexpensive way to exercise and getting the correct footwear is important. The Sport Relief Mile is a huge event and shows what sport can do to bring people together for charity.”

– Intersport Herne Hill has a community noticeboard in store which local groups and clubs use to advertise volunteering and participation opportunities. If you’re not sure how to make the most of your board, let us know and we’ll be happy to send a few suggestions and examples.

– If your store is involved in your community sport scene and would like to be featured, please email

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