A unique national network for sport

Over the last two years Join In has inspired thousands of volunteers in sport. At the core of these volunteers is a unique network of Join In Local Leaders – community volunteers who can be mobilised to help grassroots sport and activity grow.

The Local Leaders are our network of volunteers on the ground. The face of Join In within the local community, they work directly to engage and support new volunteers and connect them with local sports and fitness groups.

We continued recruiting these super-volunteers in 2014 with support from the Big Lottery Fund and we now have 250 across the UK, including 60 who have been introduced through our partner BT.

Join In's unique UK-wide network.


“I have seen first hand the impact our ever-strengthening network has had in igniting the volunteering spirit across the UK.”

Lord Allen, Join In Chair

Ben hopes that his personal journey in fitness can inspire others of get involved in physical activity.

BT Local Leaders

In June our Founding Partner BT launched a campaign to recruit even more of these remarkable volunteers from within their ranks – and we now have 60 BT Local Leaders on board across all 12 UK Nations and Regions.

An additional 32 BT employees are also in the training stages to join the team this year, playing a central role in Join In’s mission to put more volunteers in community sport.

Whether it’s high profile national events or community level fitness groups, our BT Local Leaders have been at the heart of sports events across the UK, engaging with clubs and working on our behalf. 

BT Local Leader Ben Fairburn, pictured above, said, “I think BT’s commitment to volunteering and mentoring is second to none. I think that they are very admirable as an organisation. The fact that we’re supporting physical activity groups and local clubs is very motivational and I’m very proud to be involved.”

Local Leader Joy Edwards, far right, has been paired with Intersport Nick Rivett in Hove.

Intersport stores

In 2015 we’ll be continuing to expand on this unique network, with help from our new partner, Intersport. Each Intersport store will be matched with their Local Leader and together they will use their local sports knowledge to create in-store community hubs for grassroots sports groups.

As well as expert advice on sporting kit and equipment, clubs and consumers will be able to use this remarkable resource to help build their sports clubs or activity group, and receive advice on where to get involved with sport locally.

We have already paired eight Intersport stores with Local Leaders in their communities and will roll this out across over 200 stores in 2015.

Intersport will also be supporting Join In by encouraging their customers to search for volunteering opportunities near them and encouraging the clubs they know to create a profile on Join In’s website – spreading the word locally.

Owner of Intersport Herne Hill Pete Swann said, “We are really proud and excited to partner with Join In and help grow the volunteering population. It’s great to see the legacy of 2012 thrive and as a member of Intersport I hope we can link volunteers with those sporting organisations that need help.”

Join In Local Leader Daisy.

Local Leaders in action

Daisy is one of our Local Leaders in Hampshire, pictured above. After volunteering at London 2012 she refused to “hang up her hat” and instead set up a local legacy group, contacting Games Makers and other volunteers to support local initiatives. Daisy uses her experience to recruit volunteers to support clubs through Join In.

In 2014 she organised the Eastleigh Community Games, giving local sports clubs a platform and encouraging the local community to try a new sport. She says that being a Local Leader allows her to bring together her passion for the London 2012 legacy and her experience in recruiting volunteers and organising activities.

– Read more about what our Local Leaders have been up to.

Recent News