How-to covers volunteering, promotion and management for clubs and groups.
How-to covers volunteering, promotion and management for clubs and groups.

How-to – your grassroots resource


We’re launching How-to – a simple, free, online resource that will help grow grassroots sports clubs and groups across the country.

Recently, we asked community sports groups across the UK what they wanted to help build their clubs. The response? How-to – a unique resource that provides how-to guides, advice, hints and practical tips from clubs, for clubs!

From finding new volunteers and promoting your club to managing club finances, How-to has it covered. You can also find additional support from Sport England’s Club Matters↑ – a one stop shop for sports clubs. Club Matters provides free, convenient, practical resources to help you develop and run a sustainable club.

Join In’s CEO Rebecca Birkbeck said, “We work with thousands of grassroots sports groups every day, but it’s the volunteers within the clubs who are donating their time and building the clubs from within. We wanted to showcase these remarkable volunteers and use their success stories to inspire others looking for first hand advice and ideas.”

Find volunteers icon

How to find and manage volunteers

Boost your volunteer workforce and help your club to grow.

We knows a thing or two about volunteering in sport. Our clubs and experts provide advice on how to recruit volunteers for events, keep your helpers coming back for more and share stories of how volunteers go above and beyond their roles to help build communities.

“It was great for the club to fund my level 1 coaching qualification. It was genuinely interesting and more than just setting up cones”
– Dean Hart explains how Kingswood Falcons helped him pursue his volunteering goals

Jean Tomlin, Head of the London 2012 Games Makers, also introduces the idea of a new role for sports clubs and groups – the volunteer coordinator or ‘People Person’ who can help support club volunteers.

“These volunteers are integral to developing a positive, passionate environment at grassroots level for others who give up their time for free in sport.”
– Jean Tomlin highlights the importance of a Volunteer Coordinator

Tour the Volunteer Hub

Promote your club icon

How to promote your club

Reach more people using the press, social media and hosting events to open your doors.

We’ve pulled together media training tips for volunteers and clubs and advice on how to use social media to your advantage.

“Note down five key things you want to say and apply them to different situations or stories, then practise what you want to say”
– Mel Woodards, from Milton Nomads, on getting the most out of the media

Our partners at BT also give advice on how to build and improve your website with their free web tool, the BT Community Web Kit.

Explore the Promotion Hub

Manage your club icon

Manage and fund your club

Struggling with your grant applications? Need more funding? How-to has practical guides to help with grant requests and real-life examples of how clubs have gained funding.

We’ve also worked with our skilled in-house team who put together hints and tips on grant fundraising.

How-to showcases clubs that have successfully grown to include all age groups and abilities within their groups – they give tips on what you need and how you can do the same.

“Having an open day or taster session can be a great way to welcome everyone to the club”
– Peter Gore, of Bolton Rugby Club, on boosting your membership

This is something that sports clubs and groups have been crying out for and will help to strengthen community sport across the UK – something we can all get behind.

See the Management Hub

– Check out How-to for practical tools and tips to help your club, group or event grow.

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